I was at a networking event recently and a gentleman asked me, “I’ve been hearing about the idea of using a business coach, could you give me three reasons why I should?” I said, “Why limit me to three?” He said, “Well if you have more I’d love to hear them.” I fired off twenty-four. Here they are:

1. Gain an objective opinion of your business.
2. Create a strategic plan that will direct how your business will grow.
3. Learn how and why leadership is so vital to business growth and success.
4. Increase the productivity of your business and employees, now and in the future.
5. Uncover skills you didn’t think you had.
6. Increased revenues and bottom line profits.
7. Locate what is missing in your plan in order to develop increased action.
8. Reduce the stress in your personal and business life.
9. Reach and achieve what you once thought were unrealistic goals.
10. Hear how others are achieving success in their business.
11. Cultivate a much larger capacity for producing exceptional results (compared to your current results.)
12. Operate in life as someone who can overcome ANY obstacle regardless of what it is.
13. Have power over your time instead of your time having power over you.
14. Experience having “fun” in business again.
15. Work from a place of creating in life rather than “surviving.”
16. Make a difference in the world in a far more profound way that you are currently.
17. Have greater awareness and greater clarity around goals and objectives.
18. Experience improved relationships among all of your departments in your business.
19. Greater capacity to initiate change within the culture or future of your organization.
20. Increase your competency for conflict management.
21. Become more assertive and make decisions easier.
22. Increase your competency of creating successful new leaders.
23. Experience increased retention and addition of high performance employees.
24. Experience significant ROI (Coaching produced a 529% return on investment and significant intangible benefits to the business. Including benefits from employee retention boosted the overall ROI to 788%.  (Source: Executive Briefing: Case Study on the return on Investment of Executive Coaching Prepared by: Merrill C. Anderson, Ph.D. MetrixGlobal, LLC.)

This Gentleman has now become a client and is on his way to creating an impossible future for his organization. If you think any of these reasons may affect your business in a positive way, please feel free to contact us at 954-840-0424 or info@FrankelCoaching.com.

To your greater success,

Cris

I just wanted to take a minute and congratulate our sister company, Frankel Media Group.

I was flying out for a speaking engagement recently and was talking with someone on the plane about, what else – the economy. She brought up the subject and I just listened. She went on to share with me that she had been working with a company for about five years and last month they closed their doors. She was devistated and has been trying to decide what to do next. She then asked me my opinion. I felt her pain, acknowledged her situation empathetically and then said, I don’t mean to be an alarmist however, the world has changed. She looked at me with a puzzled look and said go on. Without wanting to deepen her fear further I explained my take on the current job market and suggested that regardless of what people around you might say, right now may be the best time to start a business. I didn’t know if her startled look was due to the turbulence we had just encountered as the pilot climbed above the clouds to find more stable air, or if she just thought I had lost my mind.

There was quiet for some time and after a while she returned to the subject and asked, “Why would you think now is a good time to start a business with the economy doing so poorly?” So, she really was interested in the idea, but like most people considering a major change in their life, she was scared and skeptical.

Looking out the window at 40,000 feet as we danced through the clouds I thought of the many times I started a new business or coached others on start-ups.  Here are just a few reasons I said:

1.    During a recession you can get great deals on equipment, office space, products, supplies, etc.
2.    Since more people are in the job market you can find a lot of talent or hire free lancers for less.
3.    Everyone is searching for bargains; so many people already in business are willing to look at new suppliers.
4.    Owning a business offers many tax advantages (please consult your tax advisor for further advice of course.)
5.    Many vendors, suppliers, etc. are willing to work with you if you need better terms. Many are just happy you need what they offer.
6.    Due to the poor returns the stock market has experienced recently, family and friends may be interested in helping you financially for a fair return.
7.    Because you have lost your job, you HAVE to do something. Sometimes what appears to be a negative is the Universes way of giving you a wake up call.   Depending on how you view the situation, i.e., this is a problem or this is an opportunity, is all it takes to rewrite your future.

She was taking it all in and I could see her wheels were spinning. “OK, she said, suppose I agreed with you, I don’t know what business I would do. I mean all I have done is this job, some temp work and years ago before the lines in my face began to reveal my age I was a fashion model. I don’t think the fashion world is hiring too may thirty two year old’s who used to model.”

I began to smile and for a moment she thought I was making fun of her. What, she said?” Think about what you just said, I told her. “What do you mean, she replied.” You were a fashion model! Think about how much knowledge you have about that industry. Don’t you think that is valuable to others wanting to enter the fashion world? Or to parents who want to learn about what their son or daughter needs to do to enter that field? I could tell she wasn’t getting the connection at first, but she sensed there was something here. “But how would I market it? What would it take to get started? That’s the easy part I said. We’ll get to that.

The point is you have information in you that when it’s properly put together and marketed, will generate you consistent monthly revenues for years to come. Done correctly, you won’t need to search for a job. You will create your future with what you already know. “I like the sound of that she said. Where do we go from here?” We’ll, if you decide to move forward I would coach you and begin looking at the following areas:
1.    I will begin identifying the information you hold within you that is the most marketable.
2.    I will teach you how to produce an information product that you can sell for about $95 – $695.
3.    Once we create the information product (in about a week or two) I’ll show you how to develop a targeted marketing campaign that is highly focused in niche markets.
4.    We’ll develop a website and lead generation system to attract already interested clients quickly and easily.
5.    And finally, you will have a system to follow up with every single person who inquires. And the best part is that we will automate the entire process!

“Do you really think people will pay for well, just the knowledge I have, she asked?”  I know they will. You have information that others would be interested in obtaining and yes; they will pay you for it.

I’ll give you an example, I said. Many years ago I decided to obtain all of my financial service licenses. When I was studying for my securities license I would go over and over an extensive amount of information required. I really didn’t have a great study system. Looking back, if someone who had the knowledge of how to pass the securities test would have produced a CD with a easy to understand workbook on “How to pass your securities license in 7 easy steps” for example, and marketed it to the specific niche of people studying for their securities license, such as me I happily would have paid say, $99, $199 or maybe even more to assure myself of passing that test. “I see what you mean, she said.”

We were both jolted by the wheels touching down as our flight landed and the flight attendant’s voice came across the loud speaker welcoming us to our destination. We exchanged contact information and agreed to get together to create her new future. (She has since become a new business development client and we are just finalizing the launch of her business.)

As I walked through the terminal to the rental car desk I thought of how the Universe works. It reminded me of the movie, The Wizard of OZ where Dorothy meets the Scarecrow; there is an intersection of yellow brick roads. Dorothy and the Scarecrow decide which of the three branches to take, and eventually find themselves at the Emerald City. Interestingly, each of the characters were searching for something, but as we come to realize in the film, they each already had inside themselves what they were searching for all along.

If this brief encounter resonates with you, maybe it’s time to reconsider your strategy for finding a new career. If you are like our passenger and have recently been laid off or are just searching for a change and want to rewrite your future, perhaps you should reach deep inside and pull out the valuable information you contain and create an extraordinary future that YOU design.

Your friend and partner in success,

Cris

PS. If you are at your fork in the road and are looking for the “Emerald City,” perhaps we should talk. In the mean time, you might find some interesting information about our subject of new business development here.

Cris Frankel Announces, “Strategies to Future–Proof Your Business” with the Launch of Frankel Coaching Group (FCG)

CORAL SPRINGS, FL., June 01, 2009 – Frankel & Frankel, LLC today announced the launch of the Frankel Coaching Group (FCG) (http://www.frankelcoachinggroup.com), a business coaching company based out of South Florida and offering its services throughout the United States. Business coaching services offered include both professional and executive management business coaching for small to medium sized businesses, as well as career and lifestyle coaching. FCG also specializes in new business development strategies for entrepreneurs, mentoring programs, sales training, employee assessment profiles and marketing and advertising for small businesses.

Frankel Coaching Group is the culmination of almost three decades of real world business experiences by recognized leadership expert and certified business coach Cris Frankel and co-founder, Helen Frankel, an accredited career and lifestyle coach.

The company enjoys a strategic alliance with it’s sister company Frankel Media Group, a Gainesville based award winning advertising agency and it’s technology partners, SE Partners. “Frankel Coaching Group focuses on a specific mission: To assist CEOs, senior executives and entrepreneurs create high-performance teams and winning cultures through future based organizational coaching. We focus exclusively on business coaching helping organizations rewrite their future, automated lead generation systems for small business and lifestyle design,” said founder and CEO, Cris Frankel.

Frankel Media Group (FMG) (http://www.frankelmediagroup.com) was founded in Gainesville, FL in 2004 and has grown 300% since then according to Cris Frankel. In 2008 FMG won a Gold ADDY Award for Mixed Media Campaigns-Regional / National and Publication Design, and a Silver ADDY Award for Brochure Design. The trend continues in 2009 with the winning of numerous ADDY Awards.

As technology partner, SE Partners role is to provide FCG access to their patent-pending approach to manipulating Google’s search engine algorithm as well as providing search engine friendly web design and development for FCG and its clients that conforms to the W3C and Google’s strictest web development guidelines.

SE Partners (http://www.searchenginepartner.com) has ranked companies like Fire & Ice on the second page of Google for the keyword, “diamond,” which receives over 20 million searches per month. SEPartners were able to produce the result through what they refer to as SEO 2.0, a term coined by their Vice President and co-founder, Clinton Cimring. Cimring is also a technology consultant with FCG and has been a search engine optimizer since 1996 with the International Cimring Group, Inc. (ICG, Inc.) and is the second entity to have ever filed a trademark for the term, “S.E.O.”

About the Frankel Coaching Group

When coaching executives Cris uses a proven methodology that has successfully served over 500 organizations, representing more than 60 different industries over a 20-year period. The average client of this methodology remains a client for 24 months and 92% say, “My business and personal life has dramatically improved.” The success rate is 95% according to Cris.

Clients of the methodology mastered by Cris see success in the following areas: 70% see over 200% in increased sales or profits. 54% see a reduction in overhead costs; 92% see improved relationships in the workplace or at home; 86% see improved work culture and moral and 96% see improved communication. For more information, visit http://www.frankelcoachinggroup.com .

954-840-0424

Frankel Coaching Group and FCG are pending trademarks of Frankel & Frankel, LLC. All content appearing on frankelcoachinggroup.com is copyrighted through the USCO and Library of Congress. All other company and product names may be trademarks of the respective companies with which they are associated.

Media Contact:

Lauren Royffe

Corporate Communications

954-840-0424

info@frankelcoaching.com